Digital Media Centre
Un-bun-lievable! Shoppers may be still be digesting the last of the Christmas pudding, but Easter has already landed in the aisles of Aldi as the supermarket’s first batch of hot cross buns are now on shelves with prices starting from as little as 18p per bun.
After a season of indulgence, Aldi is helping shoppers prioritise their new year health kick without breaking the bank thanks to its NEWplant-based and gut healthy range.
Now Christmas is over, the countdown to Easter is on and shoppers were excited to see NEW Aldi Easter goodies already hitting the shelves – all at eggshellent prices.
The NEW Filled Mini Eggs (£1.99, 150g) are available in three delicious flavours — Nutoka, Jaffa, and Caramelised Biscuit. All filled with a yummy soft centre, these melt-in-the-mouth eggs have got shoppers hopping for joy – already gaining over 5k likes on social media.
Aldi recorded its best Christmas ever in 2024 with sales topping £1.6 billion in the four weeks to Christmas Eve.
British supermarket shoppers traded up over Christmas, using premium own-label products to treat themselves following a difficult financial year for many.
The UK’s fourth biggest supermarket saw total sales increase 3.4%, while its seasonal Christmas products rose by 10% year-on-year and its premium Specially Selected range jumped by 12% compared with the same period in 2023.