Digital Media Centre

BIRTHDAY BONANZA: ALDI SET TO TREAT SHOPPERS WHO SHARE ITS BIRTHDAY

Aldi is celebrating its 35^th anniversary in the UK with a unique giveaway for shoppers who share the same birthday.

Britain’s fourth-largest supermarket, which opened its first UK store on 5^th April 1990, is inviting anyone born on 5^th April, irrespective of the year, to claim an Aldi voucher – the perfect birthday treat!

ALDI CALLS ON CUSTOMERS TO NOMINATE THEIR MUMS TO WIN FLOWERS EVERY MONTH FOR A YEAR

This Mother’s Day (Sunday 30^th March), Aldi is giving one lucky winner the chance to celebrate their mum or motherly figure with a year’s supply of flowers.

In partnership with JZ Flowers, a family-run British business based in Newport, and one of Aldi’s longest-standing partners since 1990, the winner will receive a seasonal bouquet of flowers every month for a year.

ALDI BECOMES FIRST UK SUPERMARKET TO OFFER FREE PERIOD PRODUCTS IN CUSTOMER AND COLLEAGUE TOILETS

• Aldi will be rolling out free access to pads and tampons in its in-store toilets from today – no code word or loyalty scheme needed*
• The supermarket has also partnered with leading menstrual equity charity, Bloody Good Period, donating over 1 million period products to support the fight against period poverty
• It comes as new research from Aldi reveals 41% of people who menstruate are unable to afford period products, with 15% saying that this is ‘very often’ or ‘always’ the case**