Fife isn’t traditionally known for its buffalos, but with Scotland’s first and only buffalo mozzarella set to hit Aldi Scotland’s shelves, this may be about to change.
The innovative and unique product, by The Buffalo Farm, situated in Auchtertool, will be stocked across all of Aldi’s 96 Scottish stores in time for Scottish Food & Drink Fortnight.
The annual campaign, launching on 4th September, celebrates the unbeatable larder which Scotland produces, and in support of the industry Aldi Scotland is launching its largest Specialbuy range of Scottish produce to date.
The diverse range of products includes Scottish Buffalo Mozzarella (£1.99; drained weight 125g) – a product which has never been stocked in UK supermarkets. The cheese, which is produced from the milk of water buffalo which roam the hills of The Buffalo Farm, will be sold alongside Buffalo Burgers (£2.99; 340g) from the Fife business.
Steven Mitchell, owner of The Buffalo Farm is a sixth generation farmer. While he grew up with cattle on the family farm, Steven has always been intrigued by the exotic buffalo, and had a life-long dream of introducing a fresh and innovative product-line into the market.
Steven said: “I worked on my family farm my whole life and have always been surrounded by some of the best, and most premium red meat suppliers in the business. However, I quickly learnt that to stand out, you’ve got to do something different.
In Scotland we’re lucky to have some of the freshest and tastiest local produce on our doorsteps, meaning us Scots won’t settle for anything less than the best.
When I first started rearing buffalo, I realised that I could be the first to market with a Scottish buffalo mozzarella, and I knew I couldn’t let the opportunity pass by.
Scotland produces some of the best grass in the world, and in turn this allows our buffalo to grow strong and healthy, eventually providing us with fresh, delicious milk and meat which is packed with vitamins.
It has been a lot of hard work to finally be able to get my dream off the ground, but thanks to our loyal customers, and now with the support of Aldi Scotland, we are ready to supply Scotland’s shoppers with what we believe is the best quality mozzarella money can buy.
Partnering with Aldi Scotland made so much sense to us as our values are very much aligned. I am an Aldi shopper and so I see the emphasis they put on local, independent suppliers, and the high standard of produce on the shelves. Opportunities like this mean so much to small businesses and we can’t wait to get out there and put Scottish buffalo mozzarella on the map.”
Graham Nicolson, Group Buying Director, Aldi Scotland said: “Scottish Food & Drink Fortnight is one of the biggest dates in our calendar, allowing us to put the spotlight fully on our fantastic collection of Scottish producers.
The opportunity to offer Scottish buffalo mozzarella to our customers and work with The Buffalo Farm on such an exciting and innovative product is something we are very proud to be able to do.
We are excited to celebrate Scottish Food and Drink Fortnight by bringing our largest range of Scottish-grown produce to date, which will truly highlight the diversity, creativity and passion of our local suppliers.”
Aldi Scotland’s Scottish Food & Drink Fortnight range will be in stores from 2nd September 2021, adding 46 products to its shelves in celebration of Scotland’s natural larder. Aldi currently stocks over 450 products from 90 suppliers and aims to reach 500 products within the next 2 years. You can find your nearest Aldi here.
For more information, please contact the Aldi Scotland Press Office on:
T: 0131 557 5252 or aldipr@bigpartnership.co.uk