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ALDI SCOTLAND TO STOCK LUXURY SCOTTISH SEAFOOD FOR UNDER £4 AS PART OF SCOTTISH FOOD & DRINK FORTNIGHT 2021

Luxury seafood lovers are in luck this September as Loch Fyne’s products are set to hit the Aldi Scotland’s shelves as part of this year’s Scottish Food & Drink Fortnight.  

The annual campaign, which runs from 4 until the 19 September, celebrates the very best produce that Scotland has to offer. In honour of the fortnight, Aldi is showcasing its largest ever Specialbuy range, giving customers the opportunity to enjoy a diverse range of products at everyday Aldi prices.  

Included in this range are Loch Fyne’s True North range of Scottish Live Oysters (£3.99, 6 pack, on sale 2^nd September) and Scottish Gin-Infused Smoked Salmon (£2.99, 100g, on sale 9^th September). This is the first time that Loch Fyne’s True North products will be stocked in all 96 of Aldi’s Scottish stores, meaning customers can enjoy top of the range, fresh seafood at everyday Aldi prices.  

The flavour of each True North oyster is unique to the environment in which it is grown. Some are salty to taste, deriving from their exposed Atlantic coast, while others may offer sweetness due to the higher volumes of fresh water. Every oyster is sustainably grown in an area with a low population density and no environmental pollution, and all feed entirely naturally on plankton, with no artificial input at any stage.  

True North purify all their oysters at Loch Fyne, Argyll, in filtered and natural seawater. After a minimum of 42 hours, the oysters are hand selected, packed, and dispatched live for customers to enjoy the delicacy. 

True North’s fresh Scottish salmon fillets are hand-cured with salt and sugar, and then infused with handcrafted small-batch Scottish Gin. The fillets are smoked over oak shavings from retired whisky casks, which results in a distinctive taste experience, with notes of juniper, black peppercorn, and citrus. Ready-to-eat, the fillets pair perfectly with a gin and tonic or a dry white wine.  

With a key brand focus on provenance, quality and sustainability, True North falls perfectly in line with Aldi Scotland’s commitment to championing Scottish produce, with the retailer currently stocking over 450 Scottish products from 90 suppliers.  

Beth Clark, Head of UK Sales for True North, said: “We are so excited to be featured in Aldi’s line-up for Scottish Food & Drink Fortnight. It is clear to see that Aldi is focused on provenance and supporting local, which is exactly what True North is all about. There is a synergy in our values, and it is great to see them support our farmers. 

“Scotland is known for having some of the best seafood in the world, and this partnership with Aldi Scotland means that many more people will get the opportunity to taste our fresh, quality produce.” 

Graham Nicolson, Group Buying Director, Aldi Scotland said: “Scottish Food & Drink Fortnight is one of the biggest dates in our calendar, allowing us to put the spotlight fully on our fantastic collection of Scottish producers.   

Working in collaboration with True North to bring our customers the very best seafood Scotland has to offer at everyday low prices is something we are incredibly proud to have achieved. 

This year, we are excited to bring our largest ever Specialbuy range of Scottish sourced produce, which will truly highlight the diversity, creativity and passion of our local suppliers.” 

Aldi Scotland’s Scottish Food & Drink Fortnight range will be in stores from 2^nd September 2021, adding 46 products to its shelves in celebration of Scotland’s natural larder. Aldi aims to reach 500 Scottish products within the next 2 years. You can find your nearest Aldi here.