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ALDI LAUNCHES SCOTCH WAGYU STEAKS JUST IN TIME FOR FATHER’S DAY – WAGYU WAITING FOR

Aldi customers are set to enjoy one of the world’s most expensive meats at a fraction of the price as the supermarket launches Specially Selected Scotch Wagyu Ribeye, Sirloin and Fillet steaks.  

Believed to be the first supermarket to stock the famous Wagyu beef in premium PGI-certified Scotch, customers will be able to snap up a Scotch Wagyu steak for as little as £6.50 a pack based on average weight. 

What’s more, the Specially Selected Scotch Wagyu steak range will be available from all 96 Scottish Aldi stores from Thursday 17^th June, making them the perfect Father’s Day meal. If he’s a sirloin fan, you can treat him to a steak for around £6.50 (based on £30.75/kg) or a ribeye for an average of £7 (based on £30.75/kg), or he can dine out on fillet for about £10 (based on £44.00/kg).  

Renowned for being one of the most expensive meats in the world, Wagyu tends to only be available in top restaurants or from specialist suppliers and is rarely found on supermarket shelves.   

The steak is famed for its intensely rich flavour and buttery, melt-in-the mouth texture provided by the unique fat marbling in the meat. Once cooked, the marbling melts into the meat, creating an incredibly tender texture and rich flavour.   

Aldi’s Wagyu steaks are produced from traditional pure bred Japanese cattle breeds that are born and reared in Scotland as part of the supermarket’s commitment to championing the highest quality Scottish produce.  

To get the most out of the Scotch Wagyu steaks, Aldi recommends allowing them to come to room temperature before cooking and season well with salt and pepper.  

Graham Nicolson, Group Buying Director, Aldi Scotland, said: “The launch of our Specially Selected Scotch Wagyu steaks is another step forward in our support of the Scottish red meat industry. We are the first retailer to offer Scotch Wagyu steaks and I am so pleased that our loyal customers can enjoy this delicacy at an affordable price. 

If you are looking to treat your Dad to a gourmet meal this Father’s Day, or just fancy indulging yourself, look no further than Aldi Scotland. But be quick, because as with all Specialbuys, once they’re gone, they’re gone.  

Aldi is the biggest retailer of Scottish origin beef* and regularly tops NFU Scotland’s ‘shelf watch’ surveys, which means customers are guaranteed to find the highest quality, locally sourced meat all year round at Aldi stores in Scotland.   

Meat labelled as Scotch Beef PGI means it has been sourced from farms that meet the most stringent criteria in animal welfare and natural production methods.