An Aberdeen-based brewer is set to have two of its beers sold across Scotland as part of an exclusive deal with Aldi Scotland to feature in its upcoming Scottish Beer Festival.
The in-store campaign will launch on Thursday (28th April) showcasing 25 craft beers from artisan breweries across Scotland, with prices starting from just £1.49.
Two beers from Aberdeen-based brewery Six°North join as exclusives to Aldi’s line-up, which includes everything from tropical pilsners to spicy sour ales, alongside ten other Scottish craft breweries in deals worth over £86,000.
Founded in 2013, the concept for Six°North was born in Belgium when founder Robert Lindsay fell in love with the country’s beer culture and tradition. He soon returned to the North East of Scotland to start brewing his own beers, six degrees north of Brussels.
Six°North’s team of nine brewers focus on making modern, artisanal beers that are driven by the Belgian brewing tradition and are inspired by modern brewing practices. Each beer is unfiltered and carbonated naturally through secondary fermentation and are hailed for their drinkability as well as their complex, well-balanced quality.
Six°North’s Echelon Session Pale Ale (330ml, 3.8% ABV) and Peloton Pilsner (330ml, 4.1% ABV), whose names derive from the founder’s love of cycling, will feature as exclusives to Aldi Scotland in this year’s Spring Beer Festival. Light and easy drinking, Echelon has notes of tropical, citrus, and resinous pine, while Peloton is a classic unfiltered pilsner that uses Scottish pilsner malt and German hops to create a crisp, bitter taste.
Kev Parker, Account Manager at Six°North, said: “I’m really proud to be supplying our beers to Aldi Scotland once again. Thanks to the festival, we have the opportunity to showcase our brews to a wider Scottish audience, so I’d really like to thank Aldi for their support.”
Graham Nicolson, Group Buying Director, Aldi Scotland, said: “Our Scottish Beer Festivals always prove popular with our customers. I am proud of the strong partnership we have built with Six°North over the years, and I am sure that our customers will enjoy their two fantastic beers in this Spring’s line-up.”
Celebrating the 10th year of Scottish Beer Festivals, products will be available in store from 28th April. Visit aldi.co.uk/scottishbeerfestival to find out more. You can find your nearest Aldi here.
For more information, please contact the Aldi Scotland Press Office on:
T: 0131 557 5252 or aldipr@bigpartnership.co.uk