Digital Media Centre

STYLIST TO THE STARS: SOPHIE SUGARMAN ON HOW TO GET RED CARPET WORTHY HAIR

• Lacura launches brand new formulations for its range of haircare products
• To celebrate the launch, Lacura has partnered with celebrity hair stylist, Sophie Sugarman
• Shoppers can save up to a whopping 58% compared to leading haircare brand L’Oreal[1] on which it’s benchmarked

Supermarket Aldi’s reformulated range of Lacura haircare products are now better than ever. Available in stores now, Lacura and celebrity stylist, Sophie Sugarman show shoppers they don’t need a celeb income to achieve red carpet worthy hair.

Sophie Sugarman says: “Having worked with many celebrities during my career to give them the best hair for TV, the red carpet and VIP events, I’ve found that you don’t always need a celebrity budget to get results. Lacura’s hair care range is perfect for taking care of your mane and giving hair a salon quality finish.”

Having worked with top names to help get them ready for the red carpet, stylist to the stars Sophie Sugarman has some top tips and tricks to get healthy, glossy hair with Lacura products:

1. It’s really important to make sure hair is clean before styling as it is the main foundation. I always recommend washing hair twice! The first shampoo is going to deeply cleanse the hair and the second shampoo will add the specific benefits. The Lacura Professional Mineral Clay Shampoo is perfect for purifying and deep cleaning hair from root to tip.

• I love to embrace natural hair textures, but finding the right products for you is key – for example, the Lacura Professional Oil Complex range will soften and smooth hair and transform locks with a lustrous shine that’s ideal for waves and curls. I’ve tried lots of different techniques for my hair such as taking an old t-shirt instead of a towel to scrunch dry my hair and twisting and braiding it whilst it’s wet. It takes effort and time, but persevere, and I promise it will be worth it.

• It’s also vital to treat your hair and nourish it – I always use a hair treatment once a week and I recommend using them overnight for maximum benefits. The Lacura Professional Volume range is packed with protein that will treat hair with each use, helping to create thicker looking hair with added volume and bounce.

• If there is anything I can count on, it is dry shampoo. Not only is it perfect for oily hair but can add amazing texture and volume to your mane. Spray into roots and make sure you work it into your scalp so the product is really absorbed. 

• Anyone struggling to hide roots or camouflage colour treated hair should try a root cover-up spray or powder. Not only will it hide greys, but it will give hair a fuller look and last until your next shampoo. Or, if you’re looking for a quick, on-the-go style try adding a headband to your daily routine to hide roots and add a little something to your outfit! Just remember to keep colour protected and vibrant with the Lacura Professional Colour & Protect range.

To transform dry hair to soft, silky locks shoppers should opt for the Lacura Professional Oil Complex Shampoo (£0.85) and Lacura Professional Oil Complex Conditioner (£0.85), formulated with six flower essences to add shine and keep hair free of tangles.

For a deep cleanse to help balance, purify and hydrate hair choose Lacura Professional Mineral Clay Shampoo (£0.85) and Lacura Professional Mineral Clay Conditioner (£0.85). Featuring three refined mineral clays, it will leave hair feeling hydrated with plenty of shine without weighing it down. With added soy protein, Lacura Professional Volume Shampoo (£0.85) and Lacura Professional Volume Conditioner (£0.85) will amplify volume and add plenty of bounce, resulting in thicker looking locks.

For those with coloured hair, the Lacura Professional Colour & Protect Shampoo (£0.85) and Lacura Professional Colour & Protect Conditioner (£0.85), with added UV filter, will protect hair from damage and ensure colour stays vibrant for longer.

Whether it’s to turn up the volume or keep colour looking its best, Lacura’s new hair care range has products to cater to every hair need.

ALDI	L’Oreal
LACURA MINERAL CLAY SHAMPOO (£0.85) & CONDITIONER (£0.85)	L’OREAL ELVIVE EXTRAORDINARY CLAY SHAMPOO (£2.00)[1] & CONDITIONER (£2.00)[2]
LACURA OIL COMPLEX SHAMPOO (£0.85) & CONDITIONER (£0.85)	L’OREAL ELVIVE EXTRAORDINARY OIL SHAMPOO (£2.00)[3] & CONDITIONER (£2.00)[4]
LACURA VOLUME SHAMPOO (£0.85) & CONDITIONER (£0.85)	L’OREAL ELVIVE FIBROLOGY THICKENING SHAMPOO (£2.00) [5] & CONDITIONER (£2.00)[6]
TOTAL: £5.10	TOTAL: £12.00
TOTAL SAVINGS: £6.90 (58%)

Proving that great, salon worthy hair doesn’t have to break the bank, Aldi’s Lacura Hair Care range is available in stores now to help shoppers channel their dream A-list hair goals.

-ENDS-

For further information, images or to request a sample, please contact the Aldi press team on:

alditeam@clarioncomms.co.uk

020 7479 0910

www.facebook.com/AldiUK

www.twitter.com/AldiUK

www.instagram.com/AldiUk

[1] Tesco.com

[2] Tesco.com

[3] Tesco.com

[4] Tesco.com

[5] Tesco.com

[6] Tesco.com

[1] Tesco.com