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PUMP UP THE VOLUME! ALDI LAUNCHES TEXTURISING HAIR SPRAY THAT IS 89% CHEAPER THAN ORIBEPUMP UP THE VOLUME!

  • Specially formulatedwithZeolite, Aloe Vera, Mango and Watermelon Extract,the revitalising spray promises to volumise and add body to everyday looks
  • Priced at just £3.49 a bottle, shoppers could save almost 90% compared to leading luxe hair care brands

Affordable hair styling just got better, as Aldi’s popular health & beauty brand, Lacura, welcomes the NEW Dry Texturising Spray (£3.49, 198ml) to its dermatologically tested and cruelty-free line-up. Available in stores from 22nd June, while stocks last.

Specially formulated with a host of vitamins and minerals including Zeolite, Aloe Vera, Mango and Watermelon Extract, the innovative spray offers a high-performing formulation that lifts from the root for volume and body. The styling must-have also promises to absorb oil and refresh locks while leaving a smooth and shiny finish.  

The addition arrives as ‘Bubble Hair’emerges as the latest hair care trend, with beauty lovers looking to embrace voluminously nostalgic hairstyles as a theme for 2023; notably, content tagged with #HairVolume has reached over 2.5 million views on TikTok alone.

Offering va-va voom styles at a tenth of the price, Aldi’s new innovative hair essential could also save shoppers a root lifting 89% (£41.51) compared to luxe brand, Oribe.

LACURA  COMPETITOR  
      
LACURA TEXTURISING SPRAY   £3.49, 198ML   ORIBE TEXTURISING SPRAY £45.00, 300ML [1]
TOTAL SAVING: £41.51 / 89% (£0.13 PER ML) 

Aldi’s new Lacura Texturising Spray is available in stores from 22nd June, while stocks last.  


[1] CultBeauty.co.uk

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk