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PITCHER PERFECT – ALDI LAUNCHES NEW BEER RANGES FOLLOWING AN 81% SURGE IN SALES

• 13 new British craft beers and ciders launching this weekend as part of the supermarket’s Summer Beer Festival
• Range includes a lager where 100% of profits go to clean water charities

With the rise in at-home boozers and our favourite sports only being screened at home, Aldi has reported an unbeerlievable 81% increase on beer sales[1]. Now Aldi is launching a fantastic new range of brew-tiful British craft beers and ciders, which satisfy on both taste and price, available in stores nationwide from this Sunday (12^th July).

Whether you want to crack open a cold lager to enjoy the final matches of the Premier League or enjoy a refreshing IPA over a BBQ in the sun, Aldi’s new beer range includes a variety of hops, so there’s something for everyone.

Brewgooder Clean Water Lager (£5.00, 4 x330ml)

This award-winning crisp, zesty craft lager is made with crystal malts and a completely unique blend of Sorachi Ace hops that knocks traditional lager style out of the park. As the name suggests, this Clean Water Lager is a product with a purpose, with 100% of profits donated to bring clean water to those in need. Thousands of people across the world have already benefitted from the community run projects it funds. To top it all off, it’s also suitable for vegans, so you can really brewgooder!

Williams Bros. Joker IPA (£5.00, 4x 500ml)

Created from a complex layer of malts and blended hops, this well-balanced Scottish IPA delivers satisfaction every time. Golden in the glass, fruity on the nose with hints of cedar and caramel, this pale ale is full of flavour with a touch of sweetness – guaranteed to cure any ale-ments.

Stateside Session IPA (£4.50, 4 x 330ml)

Inspired by the ‘land of the free’, but brewed in the West Country, this is a punchy session IPA from Butcombe Brewing Co. and is made from a combination of the best of American and English hops and malts. A refreshing transatlantic marriage of citrus, resinous aromatics and a malty bite, this is sure to keep your guests hoppy.

Meantime London Pale Ale (£7.00, 6 x 330ml)

British and American hops unite to make this sessionable pale ale that’s packed with citrus flavour and already a firm favourite amongst beer lovers. Now that’s a special relationship we can get behind.

Golden Goose Lager (£6.00, 4 x440ml)

Goose Island’s house lager takes advantage of the best quality continental malts and hops. This deep golden lager is clean and complex with strong notes of bread and malt combined with a spicy hop finish.

Rosie’s Pig Rhubarb Cloudy Cider (£5.00, 4 x330ml)

Shoppers with a sweet tooth will love this cloudy cider, made with fresh pressed Herefordshire apples and slowly matured to create a balanced fruity taste, which is refreshingly moreish – perfect for those lazy hazy summer evenings.

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk

020 7479 0910

www.facebook.com/AldiUK

www.twitter.com/AldiUK

www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print

[1] Internal Aldi Sales Data 2020 vs 2019