ALDI PREDICTS VODKA WILL BE SPIRIT OF THE SUMMER FOLLOWING 50% SURGE IN SALES
Aldi predicts that this summer, vodka will be THE drink for alfresco dining and garden parties following a 50% increase in sales[1]. To meet the growing demand, the supermarket is introducing two new zingy flavours to its popular Stefanoff vodka range; Raspberry Crush and Mango & Passionfruit (£13.49, 70cl).
Using the finest quality ingredients, the latest additions are made with premium distilled vodka blended with notes of juicy raspberries, mangoes, and rich passion fruit, providing fruity explosion with every sip. To make things even sweeter, at just (£13.49, 70cl) shoppers can save nearly 30% compared to Smirnoff alternatives[2].
With the season of spritzes on the horizon, Aldi has created two refreshing and fruity cocktails using the new flavours with just three ingredients from just £1.57 per glass – cheers to that!
Mango & Passionfruit Spritz
(Cost per serving £1.90)
Ingredients:
50ml Stefanoff Mango & Passionfruit Vodka
50ml Smooth Orange Juice
100ml Prosecco
1 slice of Orange
Method:
Raspberry Crush Spritz
(Cost per serving £1.57)
Ingredients:
50ml Raspberry Crush Vodka
75ml Fresh lemonade or soda water
50ml Prosecco
Bunch of Raspberries
Method:
Shoppers favourites returning to shelves alongside the new Stefanoff flavours are:
Aperini Aperitif (£7.49, 70cl)
The OG of spritzes, Aldi’s spin on a classic Italian summer spirit is less than £7 a bottle – the same vibrant, bittersweet flavour for less than half the price of Aperol.[1]
Haysmith’s Blackberry & Raspberry Bramble Gin (£14.99, 70cl)
Boasting numerous impressive award-wins including coveted Gold medals at the Spirit Business Gin Masters and IWSC in 2022, this crimson-coloured gin offers a sweet punchy taste with rich berry notes to create a flavour explosion.
Greyson’s Sicilian Lemon Gin (£13.49, 70cl)
For a taste of the Italian lifestyle, this elegant tipple brings bold and delicious citrus lemon notes, reminiscent of a Sicilian countryside. Smooth and complex, this gin is ideal with a dash of tonic water and garnished with a lemon wheel – the zest kind of G&T.
Greyson’s Mediterranean Orange Gin (£13.49, 70cl)
Full of sweet, citrus flavour – this zesty, refreshing spirit brings all the pizazz and warmth of the Mediterranean. Perfect with fresh slices of orange and a dash of tonic water, shoppers will be left peeling refreshed after just one sip!
Aldi’s range of spirits is available in stores nationwide now.
-ENDS-
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk