Digital Media Centre

IT’S A SCOOP!

ALDI LAUNCHES NEW BISCUIT ICE CREAM SET TO RIVAL THE BIG BRANDS FOR 51% LESS

• Aldi jumps on the Biscoff trend with new Gianni Caramelised Biscuit Chocsticks which are just £1.89[1]
• New additions to the range also include Gianni’s Ruby Chocsticks – set to send Aldi shoppers into a frenzy!

Livin’ the cream! Aldi has today announced the launch of a new Biscoff inspired ice-cream – Gianni’s Caramelised Biscuit Chocsticks, which will be available from 17^th May.

Aldi’s Gianni’s Caramelised Biscuit Chocsticks (£1.89, x3 pck), contain three luscious milk chocolate coated ice creams with a velvety caramelised biscuit spread swirl, caramel sauce and decorated with crunchy caramelised biscuit crumbs. A combination that won’t leave shoppers cold this Spring, these ice creams are something every dessert fan go wild for.

And if one legen-dairy new ice cream flavour wasn’t enough, Aldi is also introducing Gianni’s Ruby Chocsticks (£1.89, x3 pck). A new white chocolate flavoured ice cream, that will also save a few quid off the bill, as these are an incredible £1.96 cheaper than leading brand Magnum[2]. The new ruby sticksare an indulgent white chocolate ice cream, oozing with a tart raspberry sauce and a silky ruby milk chocolate coating.

In store from 17^th May, the biscuit and ruby inspired ice cream stick are joined by other ice cream sensations including Gianni’s Watermelon Lollies!

-ENDS-

For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk

020 7479 0910

www.facebook.com/AldiUK

www.twitter.com/AldiUK

www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.

[1] Tesco, Price as of 17.03.21

[2] Sainsburys, Price as of 17.03.21