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GOODBYE JUNE-UARY! ALDI PREDICTS A SURGE IN ICE CREAM SALES AHEAD OF HEATWAVE

  • Supermarket predicts sales of ice cream to double during a week of hotter temperatures
  • Over 12 million ice creams and lollies expected to fly off shelves

With the weather expected to hit almost 30°C this week, Brits can finally wave goodbye to June-uary and enjoy some much-needed sun.

As the nation will be looking for ice cold treats in the heat, Aldi expects sales to increase by a cool 100%. What’s more, the supermarket is predicting to sell over 12 million ice creams and lollies in a record-breaking week.

Shoppers will be screaming for Aldi’s range of ice creams and lollies that rival high street brands for a fraction of the price including Gianni’s Chocolate Brownie Ice Cream (£2.19, 500ml).

Or for those who prefer a classic cornetto, try Gianni’s Strawberry & Vanilla Ice Cream Cones (£1.25, 4x110ml). Strawberry and vanilla flavoured ice creams served in a biscuit and chocolate cone, rippled and topped with strawberry sauce and meringue pieces

Lolly lovers can also pick up the incredibly refreshing passionfruit and pineapple combo try Gianni’s Tropico Exotic Fruit Lollies (£1.35, 3x100ml).

If that wasn’t enough, Aldi recently released a selection of NEW frozen goodies to their ice-cream range including the Gianni’s Family favourites (£2.99, 12 pack) with a great selection of refreshing lollies such as Fruit Tower (£1.39, 3x70ml), Push-Up (£1.69, 6x80ml), Rainbow (£1.29, 4x65ml), and Watermelon (£1.39, 3x73ml). Also new in stores are the Gianni’s Double Caramel Ice Creams (£2.49, 3 pack) boasting rich caramel sauce covered by a tasty milk chocolate shell.

Equally delicious and brand new to stores are the Gianni’s Rocket Lollies (£1.69, 10 pack). Perfectly fruity with a sour twist, they provide the perfect refreshment on a hot day with a combination of apple, cherry and raspberry.

Aldi’s range of ice creams and ice lollies can be found in store and online via Click & Collect now.

-ENDS-

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk