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CHARDONNAY: POISED FOR A BRIDGET JONES-FUELLED COMEBACK, SUGGESTS ALDI

• Rich, buttery Chardonnay is back and bolder than ever as Aldi reports strong sales and predicts 1.1 million glasses to be sold in the run up to Bridget Jones’ new film
• With the beloved Chardonnay-sipping singleton, Bridget, returning to the big screen this month, could this iconic character further fuel the Chardonnay renaissance?

“I’ve poured an enormous glass of Chardonnay” – the iconic line from Bridget Jones’s Diary (2001) resonated with a generation, and with her return to cinemas this February, so too is the Chardonnay style, Aldi suggests.

In recent years, some drinkers have favoured a leaner, crisper style of wine, but vino lovers are rediscovering the allure of a robust Chardonnay – think buttery, toasted notes – and that’s precisely what’s driving this resurgence.

Just in time for the new film, Aldi has expanded its range of Chardonnays. The supermarket anticipates selling a whopping 1.1 million glasses of the popular wine in the week after the film’s release, ensuring fans can raise a glass to Bridget in style.

Julie Ashfield, Managing Director of Buying at Aldi UK, says:“Our shoppers have a real thirst for Chardonnay, so it’s not surprising that it’s amongst our top three most popular grape varieties. With over 1.1 million glasses expected to be sold over the next week, it proves people appreciate this beautifully balanced and flavourful style as much as Bridget does!”

The demand for flavourful Chardonnay is a testament to the dynamic nature of the wine industry and the ever-evolving tastes of consumers. So, pour a glass, revisit the Bridget Jones Diaries, and rediscover the allure of this iconic wine style.

Available in stores now:

NEW Kooliburra Hidden Sea Chardonnay (£7.49, 75cl)

Shoppers can enjoy this NEW, on-trend wine that is bursting with aromas of peach and citrus. As a supermarket first, the partnership with The Hidden Sea also supports the removal of plastic from the ocean, making it a truly feel-good Valentine’s Day selection.

Pierre Jaurant French Chardonnay (£4.85, 75cl)

This elegant French Chardonnay offers a restrained palate with delicate notes of honeysuckle and apricot.

Freeman’s Bay New Zealand Chardonnay (£8.19, 75cl)

Experience a creamy texture with luscious orchard fruits, melon and a touch of honeysuckle.

Reprobates Australian Chardonnay (£7.19, 75cl)

Fresh and medium-bodied, this Australian Chardonnay bursts with vibrant melon, nectarine and citrus flavours.

Specially Selected Peaches and Cream Chardonnay (£7.49, 75cl)

True to its name, this wine delivers a delightful blend of peaches and cream, complemented by nectarine, pear and a refreshing grapefruit zest. Recently reduced from £7.99 to £7.49, it’s excellent value.

Chapter & Verse Chardonnay (£5.19, 75cl)

A flavourful Chardonnay showcasing tropical notes of mango and pineapple alongside ripe peach and a hint of vanilla – simply delicious!

Estevez Chilean Chardonnay (£4.29, 75cl)

Soft, approachable and excellent value, this Chilean Chardonnay features enticing peaches and cream, vanilla, nectarine and a touch of pineapple.

Aldi’s range of Chardonnay is available in stores now.

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