Digital Media Centre

ALDI SHOPPERS WON’T BE ABLE TO CONTROL THEMSELVES WITH NEW EASTER GAMING EGG

Aldi is launching a new Easter must-have for gaming lovers – the Dairyfine Gaming Egg. As research suggests 60% of adults aged 16+ play online games[1], shoppers are sure to find their dream Easter egg on shelves this year.

Available in stores from 12^th March, the brand-new silky smooth milk chocolate Dairyfine Gaming Egg (£5.99, 170g) comes with popping candy squares to create the ultimate taste explosion – a unique gift and fun alternative to the traditional Easter egg.

Also great for the little ones is the all-new Dairyfine Giant Crocodile Egg (£9.99, 600g). This impressive egg featuring an endearing green crocodile character, is made of rich milk chocolate. At a whopping 600g – it’s sure to go down a treat this Easter. On sale 12^th March.

Both chocolate marvels are part of Aldi’s sp-egg-tacular selection of deliciously unique Easter eggs available this year. From the new Dairyfine Sundae Eggs (£8.99, 250g) to the popular Moser Roth Ripple Eggs (£4.99, 200g), shoppers will need to get cracking as they’re sure to go down a treat!

Aldi’s Dairyfine Gaming Egg and Giant Crocodile Egg are available in stores from 12^th March.

-ENDS-

[1] https://www.uswitch.com/broadband/studies/online-gaming-statistics/#:~:text=According%20to%20online%20gaming%20research,(either%20online%20or%20offline).