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ALDI SEES RECORD DRY JANUARY SALES AS NON-ALCOHOLIC DRINKS SOAR

• The supermarket has seen nearly a 190% increase in sales year-on-year of its best-selling Zerozecco range
• The news comes as Aldi expanded its no-and-low range with two new Greyson’s Alcohol Free Cans, available in stores now

Aldi reports its biggest Dry January to date, with sales of non-alcoholic beverages surging significantly compared to last year.

The supermarket has seen nearly a 190% year-on-year increase in sales of its popular Zerozecco sparkling wine alternative[1], selling over 200,000 glasses of 0% fizz in the first two weeks of January. This impressive growth underscores a broader trend of changing habits in the UK, with more shoppers exploring alcohol free options.

Aldi’s 0% beer range is also experiencing demand, with the supermarket selling more than 40,000 bottles and cans every day. Its NEW Greyson’s Alcohol Free ready-to-drink cans are also flying off shelves, with the supermarket selling more than 100 cans an hour.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “At Aldi, we are dedicated to providing high-quality, affordable alcohol free alternatives for our customers. This surge in sales of our Zerozecco and other non-alcoholic options indicates a growing demand to Dry January and mindful drinking.”

Aldi’s range of delicious and affordable alcohol free tipples includes Zerozecco (£2.99, 75cl), Zerozecco Rosé (£2.99, 75cl), Rheinbacher 0% Pilsner (£2.99, 6 x 330ml), Greyson’s 0% London Dry and Greyson’s 0% Pink Berries (£8.99, 70cl), and the newly launched Greyson’s Alcohol Free Pink Berries and Lemonade and Greyson’s Alcohol Free London Dry and Tonic (79p, 250ml).

[1]Aldi sales data from January 2024 vs 2025