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ALDI LAUNCHES FIRST SUPERMARKET OWN-BRAND ‘FLAT’ RECYCLED PET WINE BOTTLES NEARLY SEVEN TIMES LIGHTER THAN GLASS VERSIONS

• The eco-friendly Chapter & Verse Shiraz and Chapter & Verse Chardonnay bottles are fully recyclable and designed to easily stack on shelves while optimising storage space
• Aldi’s Chassaux et Fils Méditerranée Rosé is also launching as a recycled PET bottle, in stores from today – Global Recycling Day
• Products hit shelves after the supermarket announced it was launching the UK’s first own-brand paper wine bottle earlier this month

Coinciding with Global Recycling Day (18^th March), Aldi has today announced the UK’s first, supermarket own-brand flat recycled PET wine bottles. The Chapter & Verse Shiraz and Chapter & Verse Chardonnay (£5.25, 75cl) will be available to buy in lightweight, fully recyclable PET bottles, in stores nationwide now.

Made from 100% recycled PET, the new flat bottles weigh just 63g – making them nearly seven times lighter and stronger than a standard glass bottle, while being completely shatterproof.  Ideal for picnics and BBQs!

Removing 42 tonnes of bottle weight for this launch alone, the next-gen bottles not only make light work of heavy shopping baskets, but they also deliver impressive green credentials for eco-conscious shoppers.

The compact design means 30% more bottles can be loaded onto pallets and transported to supermarkets; and converting to these innovative bottles compared to standard round glass, takes 30% of lorries off the road. 

What’s more, the ingenious packaging allows shoppers to effortlessly stack and organise bottles in their homes, optimising storage space without compromising the volume of a traditional wine bottle.

Julie Ashfield, Managing Director of Buying at Aldi UK, says: “We know shoppers are looking for greener, more sustainable products and our aim is to continue to deliver this, whilst offering great value and enhanced functionality. We’re pleased to be taking the next step in expanding our recyclable, eco-friendly range.”

Aldi has worked with Packamama on the supermarket-first initiative. The London based company is on a mission to fight against global warming by providing innovative, climate-friendly packaging for the drinks industry.

Santiago Navarro, CEO & Founder of Packamama: “We are honoured to partner with Aldi, a true pioneer in the grocery sector, as we both lead the way in sustainable wine packaging. This collaboration delivers the much-loved Chapter & Verse in our innovative eco-flat bottles to customers, offering the perfect blend of quality, value, and sustainability.”

With soft cherries and berries on the nose, the fruity Chapter & Verse Shiraz (£5.25, 75cl) delights tastebuds with a juicy palate. While Aldi’s Chapter & Verse Chardonnay (£5.25, 75cl) offers notes of honeysuckle and baked spiced apple, with nectarine and vanilla on the palate.

The supermarket is also launching its Chassaux et Fils Méditerranée Rosé (£6.99, 75cl) in a recyclable PET bottle from today. Eight times lighter than the average 75cl glass bottle, the launch alone will help to remove 18.15 tonnes of bottle weight.

Alongside the new plastic bottles, Aldi is reducing the average bottle weight of all its still wine products by 8%. The process has been started already and will be completed by 2025.

Aldi’s Chapter & Verse Shiraz, Chapter & Verse Chardonnay and Chassaux et Fils Méditerranée Rosé are available in stores nationwide and via Click & Collect from today – Global Recycling Day (18^th March).

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For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk

020 7479 0910

www.facebook.com/AldiUK

www.twitter.com/AldiUK

www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print

*Scottish and Welsh customers are not able to buy products that fall below the MUP

Notes to Editor:

About Packamama

Packamama is the climate tech packaging business designed for a circular economy and offering packaging protecting Mother Earth.

Believing in the far-reaching opportunity that packaging offers to be a force for good, Packamama is on a mission to help create a low carbon future in the drinks industry, starting with better wine bottles; multi award-winning, eco-flat bottles that are made from 100% recycled PET, saving space, weight, and energy to slash emissions. This tackles the wine industry’s carbon footprint hotspot of round, glass bottles.

Packamama is powered by a production network of industry leaders spanning the UK, Belgium, France, Australia, and shortly the US too.