Search
Digital Media Centre
Product News
Download Image
ALDI LAUNCHES FESTIVE CUTHBERT WITH A SPECIAL CHRISTMAS CHOIR
- Aldi’s Social Media Star, Cuthbert, is landing on shelves with a new look this Christmas for just £6.49
- Available in stores now
- In celebration of the festive launch, Aldi’s iconic ‘Merry Cuthmas’ choir has shoppers in stiches on social media
Ready to cat-apult back into the limelight is Aldi’s popular Cuthbert. However, this time he’s making his first festive appearance with a Christmas makeover, available for just £6.49.
Aldi’s NEW Christmas Cuthbert Cake (£6.49, 605g) now has a merry new look with a Santa hat, a festive green bow tie, tasty star decorations and topped with a sprinkle of festive cheer. The family favourite is crafted with a soft Swiss roll sponge and filled with a velvety smooth chocolate buttercream. Available in stores now.
The fan favourite, which won the hearts of the nation after receiving thousands of votes as the supermarket’s most highly rated product[1], makes the perfect seasonal centrepiece to any Christmas table this year.
To celebrate the launch and get shoppers in the mood for a Cuthmas merrier than before, Aldi put on an extra special Christmas choir.
The exclusive ‘Merry Cuthmas’ choir lined up and sang a whole new Christmas track selection in Cuthbert’s honour including twists on festive classics such as ‘Hark the Herald’ and ‘Joy to the World’, all whilst proudly taking donations for Teenage Cancer Trust.
Aldi’s social media has been flooded with comments about the humorous ensemble, with one user saying: “This has made my day!”, while another chimed in: “Aldi always know how to bring it!”
Aldi’s Christmas Cuthbert is available in stores now.
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk
Product news
ALDI LAUNCHES SPARKLING TWIST ON TRENDING PORTUGUESE ‘GREEN WINE’
29 January, 2025- Aldi’s new Mimo Moutinho Vinho Verde is available in stores now for just £6.99
- The new sparkler has had the seal of approval from Mistress of Wine, Sam Caporn, who described it as “the perfect hybrid between a fruity wine and a fizz”
- The supermarket has also brought back its popular Ribolla Gialla, available in stores now
Is this the orange wine of 2025? Drinks Retailer of the Year[1], Aldi, is adding a touch of sparkle to the growing ‘green wine’ trend with its new sparkling Mimo Moutinho Vinho Verde (£6.99, 75cl), available in stores now.
The term "green wine" refers not only to the wine's youthful, fruity character but also to the landscape of the Minho region in northeastern Portugal, where it originates. The cooler climate contributes to the wine's elegance and zestiness, and its blend of indigenous Portuguese white grape varieties results in a complex and delightful flavour profile.
Aldi’s new refreshing take on Portugal's beloved wine offers the best of both worlds. Given the green light from Mistress of Wine, Sam Caporn, she describes it as “the perfect hybrid between a fruity wine and a fizz, with notes of apricot, peach, nectarine, and mango” - ideal for those seeking a lighter alternative to traditional sparkling wines – think zesty lime and crisp green apple.
In fact, Sam suggests it delivers more flavour than Prosecco, with a softer effervescence: “Offering fresh flavours similar to that of Prosecco but more so, it offers a unique and exciting twist on a beloved Portuguese classic. Perfect if you are feeling a bit fizzed out after the festive season but still crave something refreshing and flavourful.”
Shoppers will also be delighted to hear that Aldi is bringing back its popular Specially Selected Sparkling Ribolla Gialla (£6.99, 75cl),available in stores now.Described as “sipping on sunshine” by Sam Caporn, it is the perfect gem to toast to warmer days ahead.
The Mimo Moutinho Vinho Verde and the Specially Selected Sparkling Ribolla Gialla are available in stores now.
-ENDS-