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ALDI INTRODUCES PURPLE SHAMPOO AND MOISTURE MASK TO BONDED HAIRCARE RANGE

• The latest Lacura launches could save shoppers up to 88% compared to Olaplex
• The supermarket also introduces its first-ever hair Elasticiser, £30 cheaper than Phillip Kingsley, and Honey Infused Hair Oil offering savings of 86% compared to Gisou

Aldi’s cult health and beauty brand, Lacura, has launched a new line-up of premium haircare products, with prices starting from as little as £3.49. Specially formulated with hero ingredients such as Collagen, Argan Oil and Hemp Seed Oil, the new range is available in-stores from 23^rd July, while stocks last.

Leading the way are new additions of the Purple Toning Shampoo and Moisture Mask which have joined the Bonded range after its sell-out success last year, whilst the popular Pre-Wash Treatment also makes a welcomed comeback to stores nationwide.

Looking to brighten and tone locks for the summer months? Look no further as the Lacura Bonded Purple Shampoo (£3.99, 250ml) is formulated with violet pigments to counteract yellow and orange hues, whilst neutralising brassiness for bolder and brighter locks. Made with ingredients designed to moisturise and soften the hair, this multitasking shampoo will also intensely hydrate hair from root to tip for a healthy and shiny finish.  

Formulated with a series of premium ingredients, including Argan Oil, Rice Bran and Hemp Seed Oil, the Lacura Bonded Moisture Mask (£3.49, 100ml) is an intense reparative mask designed to strengthen and smooth damaged hair. The moisture mask is made with conditioning agents such as Panthenol to increase shine and help keep frizz at bay.

Meanwhile, the Lacura Pre-Wash Hair Treatment (£3.99, 100ml) is a concentrated pre-shampoo treatment that is formulated with extracts of Jojoba Seed Oil to nourish and condition hair, reducing frizz and leaving locks stronger.

Infused with Honey extract, combined with Sweet Almond Oil and Argan Oil, the luxurious Lacura Honey Infused Hair Oil (£4.99, 50ml) helps to tame frizz and flyaways whilst locking in the hair’s natural moisture for a soft and silky shine. Offering multiple benefits, the trending must-have can be used as a pre-styling tool or for a finishing touch, as well as an overnight treatment or addition to a hair mask treatment for instantly restored and healthy-looking hair

Designed to renew dull and dry hair, the Lacura Bounce Back Hair Treatment (£4.99, 150ml) is specially formulated with Collagen Amino Acids and Hydrolysed Ceratonia Siliqua Seed Extract to deeply condition and revive the hair. Bringing damaged and frizzy strands back to life, the treatment will offer a visibly healthier result. Best used as a mask for 20 minutes followed by shampoo and conditioner.

Beauty lovers looking for a salon-finished look can bag themselves a hair-raising saving of up to 88% compared to brands such as Olaplex, Gisou and Philip Kingsley:

LACURA	COMPETITOR
LACURA BONDED PURPLE SHAMPOO  £3.99, 250ML	OLAPLEX NO.4 BLONDE ENHANCER TONING SHAMPOO[1]  £28, 250ML
SAVING: £24.01 (86%)
LACURA BONDED MOISTURE MASK  £3.49, 100ML	OLAPLEX NO.8 BOND INTENSE MOISTURE MASK[2] £28, 100ML
SAVING: £24.51 (88%)
LACURA BONDED PRE-WASH HAIR TREATMENT £3.99, 100ML	OLAPLEX NO.3 HAIR PERFECTOR[3]  £28, 100ML
SAVING: £24.01 (86%)
LACURA HONEY INFUSED HAIR OIL £4.99, 50ML	GISOU HONEY-INFUSED HAIR OIL[4] £35, 50ML
SAVING: £30.01 (86%)
LACURA BOUNCE BANK TREATMENT   £4.99, 150ML	PHILIP KINGSLEY ELASTICIZER INTENSIVE TREATMENT[5] £36, 150ML
SAVING: £31.01 (86%)

Lacura’s Perfect Pamper Haircare Range will be available in stores from 23rd July, while stocks last.

[1] Olaplex.com

[2] Olaplex.com

[3] Olaplex.com

[4] Gisou.com

[5] PhilipKingsley.co.uk