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ALDI EXPANDS NO AND LOW ALCOHOL RANGE AS SALES RISE BY UP TO 20%

• The supermarket is launching a BRAND NEW 0% Pinot Grigio Blush for just £2.99
• Aldi’s 0% Chardonnay is also returning to shelves from 15th July

As the demand for delicious No and Low alternatives continues to grow, supermarket Aldi is expanding its offering with its first-ever 0% Pinot Grigio Blush. Available in stores from 15^th July.

With rosé lovers enjoying an average of 63 glasses of wine throughout the summer[1], Aldi has expanded its much-loved range with an alternative that offers all the refreshing flavours of traditional rosé, but without the alcohol. Available for just £2.99, Aldi’s new 0% Pinot Grigio Blush (75cl), is pale in colour and boasts notes of sweet strawberry, balanced with a dry finish which is perfect for summertime sipping.

Or for shoppers who prefer a refreshing white, Aldi is also bringing back its popular 0% Chardonnay (£2.99, 75cl). With white peach and vanilla aromas, Aldi’s non-alcoholic white offers flavours of melon, pear drops and lemon bon bons.

The launch comes as demand for Aldi’s No and Low drinks range continues, in particular, its Zerozecco (£2.99, 75cl) which has seen an incredible 20% increase in sales year on year. To give shoppers a touch of sparkle all year round, the supermarket has announced that the product will be part of its permanent range from September – cheers to that!

Julie Ashfield, Managing Director of Buying at Aldi UK, says: “As shown by our sales,we are seeing an increasing number of shoppers coming into stores looking for new and exciting ways to enjoy lower or non-alcoholic drinks. Our new 0% Pinot Grigio Blush is just one example of how we are continuing to innovate our offering, so shoppers have versatility without compromising on the exceptional quality that Aldi is known for.”

Aldi’s 0% Pinot Grigio Blush and 0% Chardonnay will be available in stores from 15^th July. Aldi’s Zerozecco will be available in stores September.

-ENDS-

[1] Mortar Research polled 1,034 rosé drinking Brits between 5^th – 9^th May 2023 as part of Aldi’s rosé wine trends study.

[2] Globalwinemasters.com