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ALDI COMES TO THE RESCUE AS MCDONALD’S CUSTOMERS FUME OVER HASH BROWN PRICE RISE
McDonald’s lovers have been airing their shock and disappointment at the soaring prices of their golden arch favourites1 – with prices of popular items rising up to 112% amid the cost of living crisis. Luckily, Aldi’s range of McDonald’s-inspired treats are sure to keep cravings satisfied and costs low.
McDonald’s hash browns have risen to an eye-watering £1.89 when ordered via Just Eat – for just one portion! Aldi shoppers, however, can buy a box of its 10 Breakfast Hash Browns for the same price.
One customer on social media said: “How did a hash brown get so expensive, it used to be 99p” Whilst another said: “wait, this can’t be real.”
Over 5,000 Fakeaway items flew from Aldi shelves for every hour that stores were open last week. And it’s no surprise why with these savings:
| ALDI | MCDONALD’S |
 |  |
| 10 Breakfast Hash Browns £1.89, 500g | Hash Brown £1.89 |
| Savings: £17.01 for 10 hash browns (90%) | |
| ALDI | MCDONALD’S |
 |  |
| 12 Chicken Nuggets & Dips £1.99, 300g | 9 Chicken McNuggets £4.99, 9 Nuggets |
| Savings: £3.00 (60%) | |
| ALDI | MCDONALD’S |
 |  |
| Snacksters Big Stack £1.79, 204g | Big Mac £4.59 |
| Savings: £2.80 (61%) | |
| ALDI | MCDONALD’S |
 |  |
| £1.49, 250g (serves two) | £1.99, 150g |
| Savings: £0.73, per 100g (55%) |
1 https://twitter.com/k_rbyx/status/1659478157399818242
Aldi’s full range of Fakeaway favourites are available in stores now.
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For further information, images or to request a sample, please contact the Aldi press team on:
020 7479 0910
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk
Product news
ALDI LAUNCHES SPARKLING TWIST ON TRENDING PORTUGUESE ‘GREEN WINE’
29 January, 2025- Aldi’s new Mimo Moutinho Vinho Verde is available in stores now for just £6.99
- The new sparkler has had the seal of approval from Mistress of Wine, Sam Caporn, who described it as “the perfect hybrid between a fruity wine and a fizz”
- The supermarket has also brought back its popular Ribolla Gialla, available in stores now
Is this the orange wine of 2025? Drinks Retailer of the Year[1], Aldi, is adding a touch of sparkle to the growing ‘green wine’ trend with its new sparkling Mimo Moutinho Vinho Verde (£6.99, 75cl), available in stores now.
The term "green wine" refers not only to the wine's youthful, fruity character but also to the landscape of the Minho region in northeastern Portugal, where it originates. The cooler climate contributes to the wine's elegance and zestiness, and its blend of indigenous Portuguese white grape varieties results in a complex and delightful flavour profile.
Aldi’s new refreshing take on Portugal's beloved wine offers the best of both worlds. Given the green light from Mistress of Wine, Sam Caporn, she describes it as “the perfect hybrid between a fruity wine and a fizz, with notes of apricot, peach, nectarine, and mango” - ideal for those seeking a lighter alternative to traditional sparkling wines – think zesty lime and crisp green apple.
In fact, Sam suggests it delivers more flavour than Prosecco, with a softer effervescence: “Offering fresh flavours similar to that of Prosecco but more so, it offers a unique and exciting twist on a beloved Portuguese classic. Perfect if you are feeling a bit fizzed out after the festive season but still crave something refreshing and flavourful.”
Shoppers will also be delighted to hear that Aldi is bringing back its popular Specially Selected Sparkling Ribolla Gialla (£6.99, 75cl),available in stores now.Described as “sipping on sunshine” by Sam Caporn, it is the perfect gem to toast to warmer days ahead.
The Mimo Moutinho Vinho Verde and the Specially Selected Sparkling Ribolla Gialla are available in stores now.
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