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AIR FRYERS AND HOT TUBS ON THE CHRISTMAS TREE

Aldi unveils limited-edition Christmas baubles to celebrate iconic Specialbuys

• Kitchen gadgets, garden tools and household items form part of new handmade Christmas decoration range from supermarket
• Aldi’s Specialbuy Baubles are based on the most popular and random items sold, including the heated airer, chainsaw and air fryer
• Three-quarters (77%) of Brits admit to buying a Specialbuy having only gone in store for a food shop
• The limited-edition festive decorations will be available for lucky customers to win
• By Sunday 8^th December half of the nation will have put up their tree and decorations

An air fryer, chainsaw and inflatable hot tub, all in the form of Christmas baubles, are the latest festive must-haves this December.

Supermarket Aldi has unveiled its stunning collection of Specialbuy Baubles ahead of Christmas trees being put up across the nation this week.

A poll of 2,000 Brits by the supermarket reveals that half the nation (50%) will have put up and decorated their tree by Sunday 8^th December, with seven in ten (70%) Brits admitting to loving putting their Christmas decorations up when the time comes.

Additional bauble designs that make up the festive decoration set include a heated airer, pressure washer and kayak.

The baubles, which have been carefully crafted in 3D-printed resin and hand-finished with glitter and gemstones, are based on the most popular items sold by the supermarket.

Aldi’s air fryer range has become a shopper favourite since being introduced to the middle aisle in 2021 and often sells out within 24 hours. The winged heated airer is also in high demand, with Aldi selling nearly 70,000 over the past two years.

The pressure washer and petrol chainsaw have also been consistent best sellers in the DIY range for the past three years, proving the nation’s love for a quirky gardening middle aisle item. The inflatable hot tub has repeatedly sold out whenever it’s been available in Aldi’s middle aisle.

Aldi’s study also revealed the shopping habits of the nation when it comes to the supermarket’s Specialbuys.

Over three-quarters (77%) of Brits admit to coming out of a store with a Specialbuy purchase, having only popped in for a quick food shop.

Aldi’s ‘middle aisle’ items provide a huge range of choice for shoppers, ranging from gardening gear to kitchen gadgets and miscellaneous must-haves.

Further research conducted by the supermarket has shown that a whopping 90% of shoppers visit the middle aisle when doing their weekly shop regardless of whether they buy anything.

Nearly two-thirds (64%) of the nation look forward to visiting the middle aisle when they shop, and 84% have gone into a store just to see what’s on offer.

Julie Ashfield, Managing Director of Buying at Aldi UK, says: “At Aldi, we know our Specialbuys are one of the reasons shoppers love to visit our stores, as they never know what they’re going to find whilst doing their weekly food shop.

“This Christmas, we wanted to celebrate our wonderful middle aisle in a festive and fun way. From hot tubs to air fryers, these baubles are a must-have for Specialbuy fans. Shoppers looking to get their hands on a pack of these limited-edition baubles will need to be quick, because as with all Aldi Specialbuys, once they’re gone, they’re gone!”

Aldi’s Specialbuy Baubles come complete in special festive brand packaging and showcase just some of what’s on offer in Aldi supermarkets this Christmas.

To enter the competition to win a pack of Aldi’s limited-edition Specialbuy Baubles, shoppers should email specialbuybaubles@aldi.co.uk with their full name and address before 8^th December. Those who email will also be entered into a draw to win a £5 Aldi voucher.

For more information, please visit www.aldi.co.uk/specialbuybaubles