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A SUPERMARKET FIRST – CHOC IT OUT!
ALDI PARTNERS WITH TONY’S CHOCOLONELY TO LAUNCH OWN LABEL CHOCOLATE BAR FOR JUST £1.99
In a supermarket first, Aldi has partnered with much loved brand Tony’s Chocolonely to create a 100% responsibly sourced own label chocolate bar. The Fairtrade approved Choceur Choco Changer (£1.99) aims to change the norm of the cocoa industry by following Tony’s Chocolonely values. Three delicious bars will be launching as a Specialbuy in stores nationwide from 19th September.
Made from 100% Belgian chocolate, the bars are available in three indulgent flavours, Hazelnut, Salted Caramel and 70% Dark Chocolate.
- Choco Changer Hazelnut Bar: Crafted with premium ingredients, the Hazelnut Bar combines rich Fairtrade chocolate with whole hazelnuts, creating a gorgeously textured bite.
- Choco Changer Salted Caramel Bar: Shoppers will want a choco-lot of the Salted Caramel Bar, made from a beautiful Fairtrade milk chocolate and crunchy caramel, topped with a hint of salt to compliment the sweet flavourings.
- Choco Changer 70% Dark Chocolate Bar: The Dark Chocolate Bar will truly make hearts melt, containing 70% cocoa Fairtrade chocolate, this bar is created with true chocolate lovers in mind!
The Choceur Choco Changer range will adhere to all five of Tony’s Chocolonely sourcing principles; traceable beans, a higher price, strong farmers, the long term and productivity and quality.
The supermarket has long been dedicated to sourcing cocoa sustainably through its Fairly Traded policy, to have 100% of cocoa in Aldi’s own-label products either Fairtrade, Rainforest Alliance or UTZ certified.
Aldi’s NEW Choceur Choco Changer range will be available in Aldi stores nationwide from
19th September 2021.
-ENDS-
For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk