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PEA-LIEVE IT OR NOT!

ALDI LAUNCHES PEA PROTEIN BURGER FOR 60% LESS THAN BEYOND MEAT

• Aldi’s Ultimate Plant Menu Burger costs less than £2 and is in store now
• 13 million Brits expected to follow plant-based diets by end of 2021¹

ONE IN A MILLI-BUN! Plant-based fans rejoice, there’s a new premium Ultimate Plant Menu Burger in Aldi stores now, and it’s just £1.99 – an unbelievable 60% cheaper than Beyond Meat’s popular offering.

The new burger joins Aldi’s extensive vegan range designed to cater for the 13 million Brits expected to follow a plant-based diet by the end of the year¹. 

The meat-free burgers, made from delicious pea protein, will have even the biggest meat fan convinced by its beefy flavour and melt-in-the-mouth texture. Bargain hunters will also be sure to be living la vegan loca when switching to Aldi’s burger which saves shoppers over £3 – more than £1.50 for each patty,compared to the popular meat substitute.

Aldi	Beyond Meat2
Ultimate Plant Menu Burger (2 pack, 227g)	Plant Based Burgers (2 pack, 226g)
£1.99	£5.00
Saving: £3.01 (60%)

For those looking to build the ultimate vegan burger at home, add Aldi’s Vegan Brioche Buns (£1.05, 4 pack) – soft, buttery pillows of protection for the patties and the Little Gem Lettuce (63p, 2 pack). The Deli Pickled Gherkins (75p, 370g drained) will add a superior zing, while Aldi’s Specially Selected Regal Vine Tomatoes (£1.25, 440g) provide a juicy burst of goodness. Shoppers can add the Vegan Mayo (99p) or Vegan Sriracha Mayonnaise – also available in a Wasabi flavour (£1.49), to finish off this meat-free marvel!

Aldi shoppers can get their hands on the Ultimate Plant Menu Burger in stores now.

-ENDS-

For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk

020 7479 0910

www.facebook.com/AldiUK

www.twitter.com/AldiUK

www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print.