Digital Media Centre

ALDI LAUNCHES FESTIVE CUTHBERT WITH A SPECIAL CHRISTMAS CHOIR

• Aldi’s Social Media Star, Cuthbert, is landing on shelves with a new look this Christmas for just £6.49
• Available in stores now
• In celebration of the festive launch, Aldi’s iconic ‘Merry Cuthmas’ choir has shoppers in stiches on social media

Ready to cat-apult back into the limelight is Aldi’s popular Cuthbert. However, this time he’s making his first festive appearance with a Christmas makeover, available for just £6.49.

Aldi’s NEW Christmas Cuthbert Cake (£6.49, 605g) now has a merry new look with a Santa hat, a festive green bow tie, tasty star decorations and topped with a sprinkle of festive cheer. The family favourite is crafted with a soft Swiss roll sponge and filled with a velvety smooth chocolate buttercream. Available in stores now.

The fan favourite, which won the hearts of the nation after receiving thousands of votes as the supermarket’s most highly rated product[1], makes the perfect seasonal centrepiece to any Christmas table this year.

To celebrate the launch and get shoppers in the mood for a Cuthmas merrier than before, Aldi put on an extra special Christmas choir.

The exclusive ‘Merry Cuthmas’ choir lined up and sang a whole new Christmas track selection in Cuthbert’s honour including twists on festive classics such as ‘Hark the Herald’ and ‘Joy to the World’, all whilst proudly taking donations for Teenage Cancer Trust.

Aldi’s social media has been flooded with comments about the humorous ensemble, with one user saying: “This has made my day!”, while another chimed in: “Aldi always know how to bring it!”

Aldi’s Christmas Cuthbert is available in stores now.

[1] Aldipresscentre.co.uk