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ALDI LAUNCHES AN EASTER EGG FOR CHRISTMAS — AND SHOPPERS ARE IN A FRENZY!

Supermarket Aldi has launched Dairyfine Hollow Character Eggs (£1.99, 62g) into stores for Christmas and it has caused a stir between shoppers online for being a twist on tradition.

The ‘Chreaster Eggs’, available as Garry the Gingerbread Man and Parker the Penguin, are hollow chocolate eggs in festive packaging and provide the perfect stocking filler.

After catching attention in the aisles, shoppers have been quick to hype up the new eggs online with one X user commenting: “I’ll take them all thank you!”, while another chimed in: “I love Aldi! Just when you think they can’t do better.”

But not all shoppers are convinced. One traditionalist responded: “Eggs! Just no, Aldi. We all know that Christmas chocolate is either sphere, triangular, circular or hexagon shaped!”

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “At Aldi we’re always looking for fun and creative ways to enhance our Christmas range. The ‘Chreaster egg’ trend has really taken off because it blends Easter’s most popular treat, the Easter Egg, with the beloved season of Christmas.

“Whether it’s a stocking filler or a conversation starter, we hope shoppers love our charming Dairyfine Hollow Character Eggs.”

Aldi’s Dairyfine Hollow Character Eggs are available in stores now.

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk