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NEW LIMITED EDITION ‘PRIME X’ DRINK LANDS IN ALDI STORES WITH $1 MILLION PRIZE UP FOR GRABS

• NEW Prime X gives shoppers the chance to ‘hunt for hydration’ to be in with a chance of winning a $1 million cash prize
• In stores now, just £1.99

Aldi has launched the latest line-up of Prime Hydration Drinks — the NEW Prime X (£1.99, 500ml), in stores now.

Shoppers are set to go wild over the exclusive new flavour as lucky fans will have a chance to win a $1 million cash prize as part of a global competition to celebrate the launch.

The NEW Prime X flavour line offers fans the chance to embark on an interactive ‘hydrohunt’ challenge. This epic expedition encourages shoppers to collect 12 bottles with unique barcodes to build an in-app map. Once all 12 are collected, hopefuls can uncover where ‘X’ marks the spot, to be in with the chance of winning a $1 million-dollar grand prize.

Prime Hydration, which is 10% coconut water, contains electrolytes, B vitamins and BCAAs, has zero sugars and is only 20 calories per bottle. Priced at just £1.99 (500ml), the highly-anticipated drink is available as a Specialbuy, and as with all Specialbuys, once they’re gone, they’re gone!

Prime X is available in stores now. Shoppers best move swiftly, as with all Specialbuys, once they’re gone, they’re gone! 

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