Digital Media Centre

BREAKFAST IS BACK ON THE MENU

With more of us working from home than ever, we’re finding more time for the most important meal of the day. As sales of sausages sales soar and eggs fly off the shelves[1], Aldi not only offers top quality food, but all the equipment breakfast lovers need to get the morning off to the best start. So, get egg timers set and begin the countdown because Aldi’s Breakfast range is available to pre-order online from 16^th August and in stores from 23^rd August and as with all Specialbuys, once they’re gone, they’re gone.

In the first few weeks of government lockdown in the UK it was reported that the number of cooked breakfasts served in households grew from 11 million to a whopping 20 million[2], so for the ultimate fry up fix look no further than Aldi’s Divided Frying Pan (£12.99). This nifty panwill help fry up fanatics cook up a storm with ease – and save on washing up! Featuring a non-stick finish and one ribbed side, multiple ingredients can be cooked at once.

Add some retro style to the kitchen with Aldi’s classic appliances. The chic Retro Kettle (£19.99) and Retro Toaster (£19.99)are available in matching cream, black or matte grey to suit a range of décor. Complete the 1950’s inspired look with the matching 700W Retro Microwave (£44.99). The stylish microwave has 6 power levels, digital controls and 8 pre-set programmes, as well as an easy to clean design and child lock.

For label-lovers and organisation gurus, Aldi’s Glass Storage Canister (£4.99) means foodies can keep everything neat and tidy. With wipe-clean black chalkboard labels and airtight cork lids, choose from 1.5L capacity or 700ml (2 pack) and have kitchens looking Hinch-worthy in no time.

Aldi’s Breakfast range is available in stores from 23^rd August and to pre order online from 16^th August, while stocks last. Find the full range below:

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Notes to editors:

Aldi is Britain’s fifth largest supermarket with 890 stores and more than 34,000 employees.

Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.

The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.

Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.

The company’s current achievements and initiatives include:

• Aldi is the UK’s lowest priced supermarket. Research released by Which? in July showed customers doing a full shop at Tesco will currently spend 23% more than they would for the same goods at Aldi. And those shopping at Sainsbury’s would have spent 30% more than at Aldi. It tracked the price of nearly 80 essential items at the UK’s eight biggest supermarkets throughout June 2020.
• Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
• Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
• Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14-year-olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
• In May 2020, for the seventh consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

[1] Research by Kantar – The Grocer

[2] Research by Kantar YOY growth from 19th March – 19th April 2019-20 – The Grocer